GLM Introduces New Branding Platform for Spring 2014 Shows
September 10, 2013,
WHITE PLAINS, N.Y.-GLM plans to introduce a new branding platform called Signature Mix Marketplace at its New York City events next spring.
The Signature Mix umbrella will include the National Stationery Show, Creative & Lifestyle Arts, and the premiere of Gift>it - Distinctive Gifts. Gift>It will feature products from among popular leading brands and emerging, young businesses that will complement the offerings at the Stationary Show and Creative & Lifestyle Arts. Such products range from decorative objects for the home and office, "kitchen chic," specialty toys and games, to men's gifts and gadgets, jewelry and confections.
The marketplace will run May 18-21, 2014, at New York City's Jacob K. Javits Convention Center and will feature some 900 exhibiting companies and more than 10,000 product lines.
As part of this evolution, the Stationary Show and Creative & Lifestyle Arts will shift to--and Gift>it will launch with--a 10 a.m. start time, to allow for early morning meetings, seminars and events.
"Addressing the combined business needs of retailers and manufacturers in the stationery, lifestyle gift and craft communities with broad-based buying, learning and networking opportunities is GLM's goal in creating the signature mix marketplace," said GLM CEO Charles McCurdy. "We expect this marketplace to stand out from other show experiences due to the unique combination of products it will represent and professionals that come together."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.