Gottex to Launch Home Collection
April 4, 2012,
The Gottex swimwear brand will appear on home products.
NEW YORK-Gottex, the swimwear brand, has begun the process of extending its brand into a variety of home products.
In collaboration with consulting firm Concept Marketing Group, the company has begun discussions with several companies on a line of beach and bath towels, bath accessories, decorative accessories, decorative bedding, decorative pillows, decorative fabrics, outdoor furniture and other products.
Gottex-branded swimwear and coordinated accessories, which are geared toward women aged 25 and older, are distributed in nearly 3,000 department-store doors in the United States, according to a Concept Marketing Group statement. However, Glasser added, the distribution model for the Gottex home line will not necessarily mirror that of the swimwear.
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