Gottex to Launch Home Collection

The Gottex swimwear brand will appear on home products.The Gottex swimwear brand will appear on home products.

NEW YORK-Gottex, the swimwear brand, has begun the process of extending its brand into a variety of home products.

In collaboration with consulting firm Concept Marketing Group, the company has begun discussions with several companies on a line of beach and bath towels, bath accessories, decorative accessories, decorative bedding, decorative pillows, decorative fabrics, outdoor furniture and other products.

 Kerry Glasser, president of Concept Marketing Group, said Gottex is open to forming either a traditional licensing deal or a direct-to-retail relationship with a national retailer that has an established home program. "Realistically, we are a year away from a market introduction," Glasser said.

Gottex-branded swimwear and coordinated accessories, which are geared toward women aged 25 and older, are distributed in nearly 3,000 department-store doors in the United States, according to a Concept Marketing Group statement. However, Glasser added, the distribution model for the Gottex home line will not necessarily mirror that of the swimwear.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Adriana Hoyos Relaunches Brand at High Point Market

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.