Gray Upped to GLM Director of Digital Marketing and Analytics

Melissa GrayMelissa Gray

WHITE PLAINS, N.Y.-GLM has promoted Melissa Gray to director of digital marketing and analytics, a newly created position for the trade show owner and manager.

In her new role, Gray is part of GLM's eight-person digital-products team, and works in cooperation with various show teams to develop a strategic vision for the launch and integration of new online resources, such as the company's 365 suite of online trade-show resources. She is also responsible for raising awareness of digital marketing technologies across the company. She reports to Jason Brown, GLM's chief digital officer.

Gray joined the company in 2005 as media supervisor. In 2008 she was promoted to marketing manager, and was named group marketing director in 2012. In the latter post, she worked on the marketing of the National Stationery Show, Creative and Lifestyle Arts, Surtex, Surtex Asia and Source NY.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.