Home Source Licenses with Coke for Beach Towels

ATLANTA-Home Source International has reached an agreement with Coca-Cola for a line of beach towels branded with the iconic soft-drink maker.

The collection will be debuted at next week's New York Home Fashions Market. They are designed with images from Coca-Cola advertisements, and feature a reverse yarn-dyed back for "an extra pop of color," according to a Home Source statement. They measure 40-by-70 inches.

Keith Sorgeloos, Home Source's president and CEO, said the alliance with Coca-Cola "is the perfect fit for two key Atlanta-based companies to provide an exciting quality product to the market, thus allowing the many Coca-Cola consumers the opportunity to further enhance their collection of Coca-Cola products."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


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