Home Source Licenses with Coke for Beach Towels
March 12, 2013,
ATLANTA-Home Source International has reached an agreement with Coca-Cola for a line of beach towels branded with the iconic soft-drink maker.
The collection will be debuted at next week's New York Home Fashions Market. They are designed with images from Coca-Cola advertisements, and feature a reverse yarn-dyed back for "an extra pop of color," according to a Home Source statement. They measure 40-by-70 inches.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.