Home Source Unveils Key Initiatives for 2012

ATLANTA-Home Source International has launched several strategic efforts and set an organizational structure to support its 2012 objectives.

According to a statement from Keith Sorgeloos, the company's president, Home Source will open an Asian sourcing office based in India, to cover that nation, China and Pakistan, the three countries from which Home Source does most of its sourcing. It will be headed by Thirunavukkarasu (T.P.) Periaswamy, a former executive with Sharadha Terry Products.

Also, as an adjunct to sourcing fabric for cut-and-sew here in the United States, Home Source will open a new manufacturing facility to be located in the Southeast. This factory will manufacture products for the company's hospitality and retail customers, and will serve as a hybrid model that will allow the company to develop, search and source finished fabric to be used for products such as comforters, quilts, coverlets, shams, decorative pillows and window treatments. Dennis Rudd, Home Source's vice president of manufacturing, will lead this effort.

In addition, Home Source has structured itself to include a concentrated effort in its high-end specialty-store business, through the hiring of Andrea Bruckner as eastern vice president of sales. Working together with Jannette Huff, western vice president of sales, Bruckner is responsible for building the Home Source brand with high-end specialty stores in the United States. The company will also open a 3,200 square-foot showroom in AmericasMart here, which will be formally launched at the Atlanta International Gift & Home Furnishings Market this week.

Sorgeloos also said the company's fully automated warehouse, distribution and supply-chain initiative, which was set up last year, is on track. "We are continuing to solicit worldwide manufacturers, importers and retailers in utilizing our sophisticated supply-chain services via housing and shipping product to retail partners, and supporting overseas manufacturers who need to supply U.S. retailers all the way through, and including a direct-to-consumer model," he said. This effort is being led by Roger Atkins, vice president of warehousing, distribution and logistics, and Chris Bajenski, vice president of information systems.

Also, Scott Sorgeloos has been named vice president of product development-bedding, succeeding Phyllis Moore, who has retired. The statement said Scott Sorgeloos will serve as the complement to Eric Loges, vice president of product development-bath.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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