Invista Launches Dacron Fiber-Quality Seal
September 14, 2010,
NEW YORK-Invista has introduced the Dacron fiber-quality seal at this week's New York Home Fashions Market.
The new seal will be featured on packaging of bedding with Dacron-branded fiber fill. According to an Invista statement, it will be used as an endorsement of fiber-fill brands such as Dacron Comforel, Dacron Performa and Dacron DuraLife. The seal also includes taglines such as "Trust What's Inside" and "It Just Feels Good."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money