Latex International to Acquire Full Ownership of Pure LatexBLISS

SHELTON, Conn.-Latex International, which purchased a 51 percent stake in Pure LatexBLISS last year, has signed a letter of intent to acquire the remainder of the marketer of mattresses, bed pillows and mattress toppers.

Terms of the deal, which was expected to close at about this time, were not disclosed in a Latex International statement. Pure LatexBLISS will thus become a wholly owned subsidiary under Latex International. Kurt Ling and Joe Hunt, co-founders of Pure LatexBLISS, will remain involved in the management of the brand.

Latex International will transition its Rejuvenite line of talalay latex pillows to the Pure LatexBLISS brand as part of its efforts to position the brand for future growth. Dave Fisher, president and CEO of Latex International, said that, aside from adding to the company's brand portfolio, the acquisition is a means to propel latex to the forefront of the specialty-sleep category.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.