Leggett & Platt Moves Home Textiles to Its Own Brand

WHITTIER, Calif.-Leggett & Platt Consumer Products has finished the transition of all of its home-textiles products to the Leggett & Platt brand name.

The move means that both Leggett & Platt Home Collection products and Southern Textiles by Leggett & Platt will now be marketed under the Leggett & Platt brand. In a statement, the company said it also finalized its initiative to integrate its line of sleep accessories under the parent brand, thus presenting a consistent look and feel to marketing these products, and bringing focus to the line's value proposition. Leggett & Platt also said the simpler brand architecture will help communicate the benefits and synergies it provides as a single-source supplier of sleep accessories.

Herman Tam, vice president of marketing for Leggett & Platt Consumer Products, said applying the Leggett & Platt brand to all of its products "leverages the credibility of our parent brand, gained through our 125-plus years in business."


HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money