London Luxury Licenses With Claritin for Bedding
September 14, 2010,
NEW YORK-London Luxury has signed an agreement with Claritin, the allergy-medicine brand, to manufacture a line of Claritin-branded bedding.
The collection will be made with allergen-barrier fabric, engineered to function as a barrier to dust mites, pet dander and other allergens. It is being introduced at this week's New York Home Fashions Market.
Claritin is a brand under Merck Consumer Care, the global consumer-products division of pharmaceutical giant Merck & Co.