Madonna, Iconix Team for License
March 11, 2010,
NEW YORK-MG Icon, a newly formed joint venture between Iconix Brand Group and Madonna, announced its first direct-to-retail license agreement with Macy's for the Material Girl fashion collection.
Targeting juniors, the back-to-school apparel collection will launch in August.
Iconix Brand Group's portfolio of consumer brands includes Royal Velvet, Fieldcrest, Charisma, Waverly, Candie's, Badgley Mischka and Mudd.