Marimekko Plans Shop in Crate and Barrel
August 16, 2010,
Marimekko's Persimmon pattern
NEW YORK-Finnish design house Marimekko said it will open a shop-within-a-shop in Crate and Barrel's Soho store here.
The 1,750-square-foot shop, to open in October, is part of what the company said is a plan for a stronger presence in the United States. It will open a showroom in New York later this month.
"In the long run, Marimekko's objective is to expand the distribution of its products in the U.S. through high-end department and specialty stores as well as by increasing the number of Marimekko stores," the company said in a statement.
Marimekko and Crate and Barrel are also exploring further opportunities for collaboration, including additional U.S. shop-in-shops and e-commerce, according to the statement.