MSLO Posts First Q2 Profit Since 2008

MSLONEW YORK-For the first time in six years, Martha Stewart Living Omnimedia (MSLO) reported net income in a second quarter, posting $1.8 million in the quarter ending on June 30.

Dan Dienst, MSLO's CEO, said the black bottom line owed to the company's focus on managing expenses "without in any way sacrificing our high-quality content and designs." Total operating expenses (comprised of production, distribution, editorial, selling, promotion, general and administrative costs) were slashed by 16.9 percent in dollars and 675 basis points as a percentage of total revenues, to 91.8 percent.

Total revenues fell 10.8 percent to $37.6 million. Merchandise revenues (consisting of Martha Stewart-branded products) were off 12 percent, and publishing revenues fell 8.1 percent. Revenues from broadcasting were down 64.5 percent.

Dienst said, "With the business stabilized, our business unit realignments behind us and efficiencies and productivity measures being rigorously monitored, we are now keenly focused on the many growth opportunities ahead of us across all verticals and all geographies. As I have said on several recent occasions, the best years for MSLO are indeed ahead of us."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.