MSLO Posts First Q2 Profit Since 2008
July 30, 2014,
NEW YORK-For the first time in six years, Martha Stewart Living Omnimedia (MSLO) reported net income in a second quarter, posting $1.8 million in the quarter ending on June 30.
Dan Dienst, MSLO's CEO, said the black bottom line owed to the company's focus on managing expenses "without in any way sacrificing our high-quality content and designs." Total operating expenses (comprised of production, distribution, editorial, selling, promotion, general and administrative costs) were slashed by 16.9 percent in dollars and 675 basis points as a percentage of total revenues, to 91.8 percent.
Total revenues fell 10.8 percent to $37.6 million. Merchandise revenues (consisting of Martha Stewart-branded products) were off 12 percent, and publishing revenues fell 8.1 percent. Revenues from broadcasting were down 64.5 percent.