Natco, Amtex Form Joint Venture in Bedding
September 14, 2011,
WEST WARWICK, R.I.--Natco Home has formed a joint venture with Pakistan-based Amtex to manufacture and distribute bedding products in North America.
The joint venture will be called Natco Amtex Home, and key executives with Amtex will be relocating to Rhode Island, according to Alan Ross, chief operating officer for Natco. It will produce bed ensembles, top-of-the-bed products and sheet sets.
It is expected to be finalized by the end of September, after the completion of regulatory approvals from the Pakistani government and of due diligence.
"Our domestic design, marketing and distribution capabilities combined with Amtex's size and state-of-the-art vertical manufacturing capabilities will position this new company...as a major bedding manufacturer and supplier overnight," Ross said.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.