New HGTV Brand to Include Bedding and Flooring
January 27, 2011,
KNOXVILLE, Tenn.--HGTV has debuted its HGTV Home Lifestyle brand, which will include a fashion-bedding collection produced in partnership with Victoria Classics, and a collection of carpet, hardwood flooring, laminate flooring and area rugs from Shaw.
A line of paints from Sherwin-Williams will also be part of the brand. The entire line is slated to appear in 3,000 stores nationwide by June, according to an HGTV statement.