New HGTV Brand to Include Bedding and Flooring

KNOXVILLE, Tenn.--HGTV has debuted its HGTV Home Lifestyle brand, which will include a fashion-bedding collection produced in partnership with Victoria Classics, and a collection of carpet, hardwood flooring, laminate flooring and area rugs from Shaw.

A line of paints from Sherwin-Williams will also be part of the brand. The entire line is slated to appear in 3,000 stores nationwide by June, according to an HGTV statement.

HGTV said the new brand "will further leverage HGTV's expertise and extend its popularity with consumers from television

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money