Pantone, X-Rite Launch Cloud-Based Color Service
March 1, 2012,
GRAND RAPIDS, Mich.-X-Rite, Incorporated and Pantone LLC today unveiled PantoneLIVE, a cloud-based color service that provides instant access to brand color standards.
"PantoneLIVE represents a transformational change in color management for brand owners across their entire supply chain," said Tom Vacchiano, president and CEO of X-Rite. Dr. Sonia Megert, who was instrumental in the creation of PantoneLIVE, will head the new Pantone Digital Business Unit, Vacchiano said.
Brand color standards are the principal component of PantoneLIVE and are derived from real ink on real substrates using real printing processes. This allows brand owners to predict how corporate spot colors will reproduce on a wide variety of substrates including brown corrugated, clear film and white polypropylene. A brand's color assets, analogous to a brand's color DNA, are managed and maintained in a secure cloud-based data repository to ensure accurate color communication, according to Pantone.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money