Portico Names Whitlow VP, Brand Strategy and Business Development

NEW YORK-Rachel Whitlow has joined Portico Brand Group in the newly created position of vice president of brand strategy and business development.

Whitlow has assumed responsibility over all brand planning, licensee management and oversight, and new business development. She reports directly to Gregg Haft, Portico's president.

Before joining Portico, Whitlow led teams in branding, product development and management for Joseph Abboud, Calvin Klein and Better Homes and Gardens.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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