PrimaLoft Forms License Agreements With Downlite and The Company Store
March 9, 2010,
ALBANY, N.Y.-PrimaLoft has reached agreements with both Downlite and The Company Store to sell bedding products made with the down-alternative fill.
Both collections include comforters, blankets, mattress toppers and bed pillows. Under the terms of the agreement, PrimaLoft has the right to oversee quality control for all of the products that carry its name. In addition, the company will manage brand positioning and marketing efforts, and oversee distribution channels.
At this week's New York Home Fashions Market, Downlite is launching three new PrimaLoft collections--PrimaLoft Thermo, PrimaLoft Support and PrimaLoft Memory--all of which are engineered for specific performance attributes and uses. The company is also displaying products branded under PrimaDown, filled with a blend of natural down and PrimaLoft.