PrimaLoft Forms License Agreements With Downlite and The Company Store
March 9, 2010,
ALBANY, N.Y.-PrimaLoft has reached agreements with both Downlite and The Company Store to sell bedding products made with the down-alternative fill.
Both collections include comforters, blankets, mattress toppers and bed pillows. Under the terms of the agreement, PrimaLoft has the right to oversee quality control for all of the products that carry its name. In addition, the company will manage brand positioning and marketing efforts, and oversee distribution channels.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money