Protect-A-Bed Debuts Interactive Merchandising Unit

[caption id="attachment_8663" align="alignleft" width="225"]        [/caption]

CHICAGO-Protect-A-Bed has unveiled an interactive selling tool for sales associates in furniture stores, called the Interactive Merchandising Unit.

The unit offers in-depth product information through videos that stream from the module, product samples, demonstrations of the products' features and benefits, and information that shoppers can take with them. It's part of the company's approach to in-store marketing and innovative display concepts intended to help store associates showcase the products.

A company statement said the unit also reflects Protect-A-Bed's commitment to providing consistent visual cues for customers and educating people on the importance of maintaining a healthy sleep environment.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.