Protect-A-Bed Launches Healthy Sleep Solutions Contest
January 13, 2012,
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CHICAGO-Protect-A-Bed has begun a contest inviting consumers to submit videos about how a good night's sleep will help them in the New Year.
Creators of the best video will win a weekend getaway and possibly see their concept used as part of the company's next advertising campaign. Consumers can upload videos to YouTube from today until Jan. 25, and share a link to their "commercial" on a form on Protect-A-Bed's website. A panel of judges will choose three finalists, and the public will be invited to vote to help select the final winner, which will be announced on Jan. 31.