Revman Licenses with Wedgwood for Bedding, Bath
December 4, 2013,
BARLASTON, United Kingdom-Revman International has signed an agreement with WWRD Holdings to produce a licensed collection of bed and bath products under WWRD's Wedgwood brand for distribution in the Americas.
A Wedgwood statement said this is the first in a series of licenses in an effort to extend the brand into a full Wedgwood home offering, which will eventually span across a number of categories. Revman will begin distributing its line in the United States for fall 2014. The collection will feature iconic Wedgwood patterns that will be adapted for the home furnishings category. At retail, the line will be geared toward department stores and specialty stores, the statement said.
Leigh Taylor, Wedgwood vice president of marketing, said that Revman's "sourcing, design and distribution expertise are perfectly suited to bring this exciting range of Wedgwood home products to the American market."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money