Safavieh Enters Decorative-Pillow Category
March 29, 2011,
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PORT WASHINGTON, N.Y.-Safavieh will debut its first collection of decorative pillows at the upcoming High Point Market.
The company's first lineup of decorative pillows encompasses 50 SKUs, with designs and fills segmented by retail channel of distribution, according to a Safavieh statement. Targeted retail channels include furniture stores, upper-end home-furnishings retailers, catalogs and websites.
The suggested retail prices for the pillows start at $45 for an 18-inch pillow filled with down and feathers. The fabrics for this first collection include cotton canvas with hand-stitched embroidery, 100 percent cotton, hand-woven cotton novelty fabrics and polyester.