Sferra Appoints Chief Financial Officer

Sferra Throw Wins Best of Market at NYIGFEDISON, N.J.-Sferra has appointed Douglas Fechter chief financial officer, a new position within the company. Fechter reports to Steve Schneider, president.

Fechter previously served as chief financial officer for Palyon Medical Corporation in Santa Clarita, Calif., a startup devoted to the creation of innovative drug delivery systems. His professional career also includes 14 years with Pepsi-Cola International in a variety of financial and strategic roles in the U.S. and abroad.

"We are very pleased to bring aboard a financial executive of Doug's caliber as our new chief financial officer," Schneider said. "Doug has more than 32 years of diversified financial management experience, including senior roles at a large billion-dollar multinational company, a venture-capital funded startup, and general management experience as an entrepreneur. We value his impressive track

record in finance, strategy and analytics, and are confident in his ability to add significant value as we continue to grow our business."

"I'm honored to join the executive management team at Sferra," said Fechter, "and excited to be a part of a company making world-class luxury products. I look forward to helping grow revenues for both Sferra and its notable retail partners."

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HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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