Sferra Opens Popup Shop at New York City Saks

Posted on September 6, 2012 by HFN Staff

A display at the Sferra popup shop at SaksA display at the Sferra popup shop at Saks

EDISON, N.J.-Sferra has launched its first-ever popup shop in the ninth floor home area of the Saks store in New York City.

A Sferra statement described the shop as "the very first in a retail experiment by Saks in order to introduce new luxury merchandise which they believe in to their discerning customers." The shop offers Sferra bedding, bath towels and table linens, and highlights the company's recently introduced Sonya Champagne bed ensemble as the visual anchor. Assorted throws are also available at the shop.

The featured items are priced in the "better" range, with sheet sets starting at $600 and duvets on offer for $1,000. Lower-priced items include cashmere throws, Belgian terry towels and linen napkins.

The shop is scheduled to be open until Sept. 24, but could remain open beyond that date depending on customer response.


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