Sferra Opens Popup Shop at New York City Saks
September 6, 2012,
A display at the Sferra popup shop at Saks
EDISON, N.J.-Sferra has launched its first-ever popup shop in the ninth floor home area of the Saks store in New York City.
A Sferra statement described the shop as "the very first in a retail experiment by Saks in order to introduce new luxury merchandise which they believe in to their discerning customers." The shop offers Sferra bedding, bath towels and table linens, and highlights the company's recently introduced Sonya Champagne bed ensemble as the visual anchor. Assorted throws are also available at the shop.
The shop is scheduled to be open until Sept. 24, but could remain open beyond that date depending on customer response.