Shields Returns to Sferra as Marketing Director

EDISON, N.J.-Sferra has appointed Mary Shields as director of marketing, marking a return by Shields to the company after four and one-half years with Martha Stewart Living Omnimedia.

Shields has assumed responsibility over Sferra's branding, advertising, marketing communications and social-media efforts. She reports to Steve Schneider, the company's president.

When she was with the Martha Stewart organization, Shields served as senior copywriter with the company's merchandising team. In her prior career with Sferra, she was marketing manager. That post is now held by Liz Rapelye, who is working with Shields on the company's marketing efforts.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.