Softline Licenses with Monica Pedersen
August 22, 2013,
Monica Pedersen with Softline's Jason Carr, left, and Rodney Carr
GARDENA, Calif.-Softline Home Fashions has entered into a license agreement with HGTV star Monica Pedersen for a collection of ready-made window treatments, decorative pillows and fabrics.
The collection, to be dubbed Monica Pedersen for Softline Make It Beautiful, will be unveiled at the Las Vegas Market in January. Pedersen's credits include appearances in more than 90 episodes of HGTV's "Designed to Sell" and 50 episodes of "Bang for Your Buck." She has also been the host of HGTV's "Dream Home" and "Smart Home Giveaways," and has appeared on "The Today Show," "Steven and Chris," "The Revolution," "Steve Harvey" and "Fox News."
Pedersen recently released her first design book, "Make It Beautiful." Her design tips have also appeared in a number of newspapers and magazines, and she is a contributing columnist for the Chicago Sun-Times' "Daily Splash" column.
"Monica's style is in tune with what we strive for at Softline, affordable elegance," said Rodney Carr, Softline's director and co-founder along with his brother, Jason. "We want to bring Monica's style to every home in America."