Softline Partners with GuardIn

GARDENA, Calif.-Softline Home Fashions has formed an exclusive partnership with GuardIn Natural Fabric Protection for the use of its technology to make fabric anti-bacterial and flame-resistant, as well as stain- and water-repellent.

GuardIn's technologies include GuardInFresh, which is derived from all-natural, food-safe essential oils and minerals, and which is used to inhibit bacteria and associated odors. FlameGuardIn, the flame-resistant treatment, serves as a replacement for deca bromine and antimony oxide treatments.

The WaterRepellent treatment contains up to 10 times fewer fluorocarbons than traditional water and stain repellents, according to a Softline statement.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money