Springs Partners with Paula Deen on Home Decor Products
May 9, 2011,
NEW YORK-Springs Global has formed a partnership with celebrity chef Paula Deen on a line of home furnishings.
The collection, scheduled for a debut in spring/summer 2012, will include bedding, bath products, lighting products and decorative accessories that will be "affordably priced," according to a Springs statement. The design will reflect Deen's "down-home style" and "southern charm and sensibility." Joe Granger, president of Springs Global, described the "spirit" of Deen's brand as "charming, humorous, inspiring and very American."