Study Reveals "Significant Interest" in Green Home Furnishings

[caption id="attachment_3243" align="alignleft" width="225"]        [/caption]

CHAPEL HILL, N.C.-A survey of 351 women homeowners across the United States found that they have "significant interest" in purchasing eco-friendly home furnishings.

Released by the Sustainable Furnishings Council and sponsored by the World Market Center Las Vegas, the study also found that actual purchasing of these products remains at low levels due to lack of awareness and/or availability of options. The lagging economic recovery appeared to have an influence on the survey responses. According to a statement on the study by the council, it was difficult to find participants who had spent at least $500 on home furnishings in the past year, and questions regarding pricing and price expectations brought more negative responses than in past-years surveys.

"This suggests that consumers at the present time may be less home-involved and more apprehensive about any spending," the statement said. It also "may well reflect some legitimate plateauing of consumer interest and motivation, but it is difficult to discern versus the clear sense of exhaustion with economic worries."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money