Study Reveals "Significant Interest" in Green Home Furnishings
November 17, 2010,
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CHAPEL HILL, N.C.-A survey of 351 women homeowners across the United States found that they have "significant interest" in purchasing eco-friendly home furnishings.
Released by the Sustainable Furnishings Council and sponsored by the World Market Center Las Vegas, the study also found that actual purchasing of these products remains at low levels due to lack of awareness and/or availability of options. The lagging economic recovery appeared to have an influence on the survey responses. According to a statement on the study by the council, it was difficult to find participants who had spent at least $500 on home furnishings in the past year, and questions regarding pricing and price expectations brought more negative responses than in past-years surveys.
"This suggests that consumers at the present time may be less home-involved and more apprehensive about any spending," the statement said. It also "may well reflect some legitimate plateauing of consumer interest and motivation, but it is difficult to discern versus the clear sense of exhaustion with economic worries."