Study Reveals "Significant Interest" in Green Home Furnishings
November 17, 2010,
[caption id="attachment_3243" align="alignleft" width="225"] [/caption]
CHAPEL HILL, N.C.-A survey of 351 women homeowners across the United States found that they have "significant interest" in purchasing eco-friendly home furnishings.
Released by the Sustainable Furnishings Council and sponsored by the World Market Center Las Vegas, the study also found that actual purchasing of these products remains at low levels due to lack of awareness and/or availability of options. The lagging economic recovery appeared to have an influence on the survey responses. According to a statement on the study by the council, it was difficult to find participants who had spent at least $500 on home furnishings in the past year, and questions regarding pricing and price expectations brought more negative responses than in past-years surveys.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Omnichannel Retailing - In the Mobile App World, Time is Money