Supima Debuts Bridal Web Site and Social-Media Campaign

PHOENIX-Supima, the promotional organization for U.S. cotton growers, has introduced a marketing program for brides-to-be involving a Web site and social-networking sites.

The group has unveiled supimalastingmoments.com, on which brides-to-be can share their stories, and is encouraging brides-to-be to use Facebook, Twitter and YouTube to commemorate these special moments. The site also provides links to bridal registries, retailers and tips for visitors. Participants can also upload videos about their special moments, and visitors can vote for their favorite "lasting moment."

The entries that receive the most visitor votes each month will win Supima cotton home goods.

HFN Staff | News & Commentary

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