Surtex to Spotlight Digital Tech
May 2, 2014,
WHITE PLAINS, N.Y.-This month's Surtex will debut a feature on digital technology in its ReSource Hub.
This new focus will present the latest technological advancements in digital printing, software and trend gathering, for both attendees and exhibitors. Among the exhibitors will be Hewlett-Packard, which will offer digital printing equipment such as the HP Latex 360 Printer, which enables design studios to immediately print proofs in house, directly on production material.
In addition, a collaboration between Surtex, First2Print and Design Works International, called Design-A-Seat, which will promote the use of digital domestic resources by design professionals to streamline their product development from concept through finished product. Design-A-Seat will showcase some 15 "seats," each with a theme, story and design details, created by way of custom digital printing.
Penny Sikalis, Surtex's show director and vice president of show owner and manager GLM, said, "Surtex is thrilled to be bringing the newest advances in digital technology to the forefront this May, all under one roof, with demos and interactive features sure to educate and inspire."
Surtex is scheduled for May 18-20 at the Jacob K. Javits Convention Center in New York City.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.