Survey: Consumers More Interested in Green Home Furnishings

SustainableFurnishingsCouncilCHAPEL HILL, N.C.-Consumers are becoming more environmentally conscious in their purchases, and they're willing to pay more in order to own the greener product, according to the Sustainable Furnishings Council's fifth annual consumer research study. But the report also shows that retailers and manufacturers need to educate consumers about sustainable home furnishings.

"The need for greater awareness about the importance of 'living green' is among the top takeaways from this year's study," said Susan Inglis, executive director of the Sustainable Furnishings Council. "Our report shows the consumer is more aware about sustainability, especially as it pertains to energy savings and reclaimed materials, but the need for home furnishings retailers and manufacturers to do more is clear-cut."

Forty-nine percent of this year's respondents said they were "definitely interested" or "very interested" in buying green home furnishings, if the style and cost was about the same as other options. Meanwhile, 46 percent of respondents cited "lack of awareness" as the reason why they have not purchased green home furnishings.

The survey, conducted this past spring, polled 460 consumers, 72.5 percent of which were between the ages of 25 and 54. Sixty-two percent of the survey respondents reported an annual household income of $50,000 to $150,000.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money