Surya to Debut Pillow Display System

The Surya Pillow TowerThe Surya Pillow Tower

CALHOUN, Ga.-Surya will introduce the Pillow Tower, a pillow display rack designed for retailers and designers, at the upcoming Las Vegas Market.

The Surya Pillow Tower can hold up to 20 down- or polyester-filled pillows, "significantly increasing the number and variety of pillows that can be displayed within a retail space," according to a company statement. It can be coordinated with individual vignettes to help drive sales of a retailer's or designer's overall accessories offerings.

The Pillow Tower's design features a hidden shelving system that allows for easy stacking and convenient access to each pillow, while preventing slippage. Its lightweight metal frame construction also ensures portability, enabling easy movement around a store.

Satya Tiwari, Surya's president, said, "Our new Pillow Tower not only facilitates the design conversation between sales associates and customers, but also helps retailers to differentiate their business from the competition, helping to elevate accessories sales and increase customer satisfaction."

To mark the Pillow Tower's launch, Surya will give away a free Pillow Tower with qualifying pillow offers. Attendees at Las Vegas Market will be able to get a first look at the Pillow Tower at Surya's showroom, room 400 in building C of the World Market Center.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.