Surya to Debut Pillow Display System

The Surya Pillow TowerThe Surya Pillow Tower

CALHOUN, Ga.-Surya will introduce the Pillow Tower, a pillow display rack designed for retailers and designers, at the upcoming Las Vegas Market.

The Surya Pillow Tower can hold up to 20 down- or polyester-filled pillows, "significantly increasing the number and variety of pillows that can be displayed within a retail space," according to a company statement. It can be coordinated with individual vignettes to help drive sales of a retailer's or designer's overall accessories offerings.

The Pillow Tower's design features a hidden shelving system that allows for easy stacking and convenient access to each pillow, while preventing slippage. Its lightweight metal frame construction also ensures portability, enabling easy movement around a store.

Satya Tiwari, Surya's president, said, "Our new Pillow Tower not only facilitates the design conversation between sales associates and customers, but also helps retailers to differentiate their business from the competition, helping to elevate accessories sales and increase customer satisfaction."

To mark the Pillow Tower's launch, Surya will give away a free Pillow Tower with qualifying pillow offers. Attendees at Las Vegas Market will be able to get a first look at the Pillow Tower at Surya's showroom, room 400 in building C of the World Market Center.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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