Unity Marketing: Affluent Consumers Spending More on Home
August 15, 2013,
STEVENS, Pa.-Spending on high-end home products by affluent shoppers have made significant gains thus far in the third quarter, according to research by Unity Marketing, the firm that tracks affluent consumer behavior.
So far in the quarter, according to the company's Luxury Tracking study, spending by affluents on high-end linens--such as fabrics, curtains, sheets, towels, other bed linens and table linens--is up 51.1 percent from the first few weeks of the second quarter. Purchases of furniture, lamps and floor coverings by this class of consumers has risen 26.3 percent. Spending on all luxury goods and services has risen 15.9 percent thus far in the quarter.
Along with the increased spending, the research found an upturn in affluent consumer confidence. Thirty-two percent of those surveyed believe the country as a whole is better off financially now, compared to 27 percent at the start of the second quarter.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money