Vera Licenses with Town & Country for Bath, Kitchen, Table Linens
May 1, 2012,
ATLANTA-Town & Country Living and The Vera Co. have partnered for Vera-licensed collections in bath products and accessories, kitchen textiles and table linens.
The collections will launch to the trade this coming September and will begin distribution in Spring 2013. Currently, Vera has been licensing these products with Bardwil Linens, but Susan Seid, president of Vera, said in an interview with HFN that Vera decided not to renew its Bardwil license. Bardwil will continue to distribute its Vera line through the balance of this year, Seid said.
Seid also said the price points and retail distribution for the Town & Country Vera collection will be the same as they are now. Currently, the Vera bath, kitchen and table collections are distributed through department stores and specialty stores.
In a Vera statement, the company described Town & Country as a design, sourcing, marketing and trend resource, and as an international leader in branded and non-branded product for more than 50 years.