Waverly to Debut Ads with Peanuts Characters

WaverlySnoopyAdA Waverly ad with Snoopy

NEW YORK-Home lifestyle brand Waverly will launch a series of advertisements that will feature the characters from the iconic comic strip Peanuts.

The ads will be first seen on a billboard in Times Square here in September, and will be featured in the October issues of shelter and lifestyle publications, and online. The ads will present the Peanuts characters as part of the "In a Waverly World" series, in which everyday objects are reimagined in Waverly designs.

Snoopy will appear in two ads--one depicting him on his doghouse with the roof in a Waverly design, and the other with Linus and Sally in his pumpkin patch. An online ad will feature Snoopy and his doghouse, with the roof switching from one Waverly design to another.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.