Waverly, Trend Lab Partner for Infant, Toddler Collection
February 8, 2013,
MINNEAPOLIS-The Waverly brand has signed a license agreement with Trend Lab for a collection of infant and toddler home products.
Called Waverly by Trend Lab, the collection will include crib and toddler bedding, coordinating room decor, gift items and diaper bags. It will be unveiled at the ABC Kids Expo in Las Vegas in October, and will be sold to mid-tier retail channels including department stores, specialty stores and select online retailers beginning in early 2014.
A joint statement from Waverly and Trend Lab said the line will be "moderately priced." Its design will combine Waverly's lifestyle patterns and Trend Lab's contemporary looks.