White Makes Gains in Home Textiles Sales, NPD Says

PORT WASHINGTON, N.Y.-While solid light colors and patterns and prints remained the strongest colorways for home textiles, white textiles came the closest to returning to their prerecessionary levels last year, according to research in home textiles sales from The NPD Group.

In bath, NPD said, white was the only color that outdid 2007 prerecession dollar sales by increasing seven percent. White bedding products gained eight percent in sales last year, finishing second in total sales to patterns and prints. In total, white textiles generated $3.4 billion in sales in 2010, ranking behind solid light colors and patterns and prints.

"White never really took the same hit that other color and pattern segments in home fashions did over the past few years," said Kathleen Cella, director of NPD's housewares and home textiles divisions. "The clean, versatile, spa-like appearance of white appeals to many consumers. As the economy begins to make a turn for the better, and consumers begin to give into the desire for something new, patterns and prints will offer something fresh and different."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.