Williamsburg Debuts Co-Branding Arrangement With Kate McRostie
Posted on May 25, 2010 by
WILLIAMSBURG, Va.-Williamsburg has launched a co-branding venture with artist Kate McRostie that will include products featuring McRostie's designs, inspired by the archives at Colonial Williamsburg.
Called "The Embroidered Garden," the first artwork under this partnership will be introduced at the upcoming Licensing International Expo from June 8-10 in Las Vegas. The art has been developed for a broad range of gifts and home decor, and has additional potential for textiles, paper goods and tabletop products, according to a statement from Williamsburg.
Current licensees for McRostie's firm Kate McRostie Design Works, include Loloi Rugs, Peking Handicraft and C&F Enterprises, among others.