Bed Bath & Beyond aims to recapture the BTC season

Nashville, Tenn. – The new hybrid Bed Bath & Beyond + The Container Store concept is making a play for the Back-to-Campus business – a season that the legacy BBB chain was once dominated.

Beginning today, all 97 hybrid format stores are set with a dedicated College Living destination stocked with merchandise for dorm rooms and first apartments. Key categories include bedding, storage, everyday essentials and décor.

“For a lot of us, college move-in is one of those moments you never forget,” said Amy Sullivan, president of Bed Bath & Beyond Inc. “Bed Bath & Beyond helped generations of families through that moment, and we’re proud to do it again.”

The collection is built around “the things students actually need,” she added, along with items that help make a dorm or apartment feel homey.

The College Living destination collection includes:

Bedding Essentials — Mattress toppers, comforters, sheet sets, pillows, and nail-free headboards starting at $89.99.

Small-Space Storage & Organization — Rolling carts, over-the-door organizers, underbed storage, and slim hangers.

Everyday Essentials — Laundry solutions, towels, shower caddies, first aid and mini kitchen electrics at $40 and under.

Personal Touches — Accent seating, storage ottomans, throws, LED lighting, memo boards, and décor that help students create a space that feels uniquely theirs.

The curated assortment is available at all Bed Bath & Beyond + The Container Store locations and online. Customers can also download a comprehensive move-in checklist.

Extended assortments are available online at Bed Bath & Beyond. In addition, Kirkland’s by Bed Bath & Beyond offers an edit of décor designed for small space living and college life.

The retailer will also offer deals, dorm inspiration, organization tips, and move-in checklists throughout the summer to those who text COLLEGE to 22822.

“College isn’t just about moving into a room. It’s about starting a new chapter,” said Sullivan. “Our job is to make that transition easier, more affordable, and a lot more exciting for students and the families supporting them.”